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Companies using Sponsor Locker to manage, execute and measure world-class event experiences


Top companies are using Sponsor Locker to deliver world-class event experiences and measure the results at such major events as the Super Bowl, Daytona 500, the Masters and the MLB All-Star Game.

Here is how they are leveraging the event management tools in Sponsor Locker: Welcome Event Attendees Companies are generating and sending their guests pre-event welcome messages. These messages include important reminders as their attendees prepare for their travels. Some companies ask one of their sports or entertainment celebrities, who will be attending the event, to record a video they can include in the welcome message. Provide Event Attendees Real-Time Agendas and Venue Information Companies are creating and sending unique itineraries to their attendees, customized by group or even by individual attendee. As soon as any changes are made, their attendees are able to instantly view an updated version of their specific event agenda on their mobile device. Companies are also providing their attendees with a way to access and view venue maps, parking maps, activity dress codes, transportation updates, etc, all from their mobile device, anytime throughout the event. Automate the Check-In Process Once their guests are on site, companies are using tablets and mobile apps to check their attendees into events and individual activities, efficiently moving them through the line, highlighting any recent schedule updates (and even messages from other attendees), documenting guest substitutions and capturing additional information from them on the fly. Some companies are using the iPad-based self-check-in kiosks to scan tickets and welcome guests in suites and other smaller meeting venues. Send Attendees Updates and Notifications Throughout the Event Companies are sending instant mobile notifications to their attendees throughout the event, when they are scattered about the venue, making them aware of schedule changes and upcoming activities, checking to make sure all is well or simply letting them know they are looking forward to seeing them at the next scheduled function. Solicit Feedback From Attendees After the Event Companies are quickly generating and sending all of their event attendees a post-event communication that thanks them for attending, showcases photos and videos and includes a post-event survey that asks for their feedback and suggestions.

Use $corecard Analytics to Assess Results Companies using Sponsor Locker's $corecard analytics can use survey results and other rating factors to compare events by platform and property and add event ratings factors to assessments of contract and property relationships.

Here's How It Happens

Sponsor Locker makes all these benefits possible through its unique intergrated database. With Sponsor Locker's event application, companies can upload attendee information once and use it for multiple features throughout the life of the event--and even track attendance across multiple events. Attendees can be added manually or imported from spreadsheets or Sponsor Locker's integrated remote ticket request feature. Changes made for one feature are automatically available for other features.

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