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Event Experiences Leverage Value for Sports Sponsors
Sports sponsorship guests who attend races and sporting events tell their friends about their experiences on social media, making it importa
Great Race, Fantastic Sponsor Guest Experience at the 2017 Daytona 500
Lots written lately about the decline in NASCAR’s popularity and the related impact on everything from attendance to TV revenues to...
Sponsors Using New Guest Management Tools at 2017 PGA Golf Events
With the 2017 PGA season well underway, we thought we’d share how some of the leading PGA sponsors are using Sponsor Locker’s event...
NASCAR Sponsors Using New Technology Tools to Manage Show Cars
NASCAR and other motor sports sponsors are using new technology tools from Playoff Technologies to manage their show car reservations....
How the Highlights Effect is Changing the Value of Sports Sponsorships
In a recent article in the London Telegraph, Sam Dean wrote a prescient article about the impact on sports sponsorships of the recent declin
How Leading Sponsors Are Using Technology to Manage Guests at 2017 NASCAR Events
At Playoff Tech, we make cloud-based tools that help sponsors and agencies enhance the value of their sports sponsorships. With the...
Increasing Activation-to-Spend Ratio Will Drive More Focus on Sponsorship Event Management
The latest IEG/ESP Properties Sponsorship Decision-Makers Survey reports that survey respondents are spending $2.20 on activating...
Six Ways Properties Can Demonstrate Value to Their Sponsors
Stand Out from the Competition. In a world of growing concerns about declining attendance and viewership and increasing alternatives for...
Six Trends in Sports Sponsorship Management
Shared cloud-based data. Cloud-based integrated management systems are finally replacing spreadsheets, emails and one-off apps. Advanced...
Seven Ways to Create Exceptional Guest Experiences for your Sports Sponsorship Events
Make it easy for your guests to request tickets to the events you sponsor. Provide a custom website where requests can be made by...
SaaS versus Spreadsheets: Disruption Changing Sports Sponsorship Management
Corporate investment in sports sponsorships has grown substantially over the past decade. Despite this increase in sports sponsorship...
Sports Sponsorship Valuation and Value
With the increased interest in the valuation of sports sponsorships, it’s time to ask whether valuation or value is the right measure to...
Should You Opt-Out of Your Sports Sponsorship Agreement?
You invested millions of dollars in a four year sports sponsorship agreement. You included the right to opt-out of the deal after two...
There is a much easier way to manage and assess your sports sponsorships
Are you aware of all of the assets, events and tickets you have the rights to within all of your sports sponsorship contracts? Have all...
New Sporting Event Check-In Management App Making Life Easy for Sponsors, Agencies and Properties
Playoff Technologies announces the release of its new Sponsor Locker Event Check-In App for iPad The iOS solution for iPad enables...
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