Event Experiences Leverage Value for Sports Sponsors
Sports sponsorship guests who attend races and sporting events tell their friends about their experiences on social media, making it importa
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Great Race, Fantastic Sponsor Guest Experience at the 2017 Daytona 500
Lots written lately about the decline in NASCAR’s popularity and the related impact on everything from attendance to TV revenues to...
Sponsors Using New Guest Management Tools at 2017 PGA Golf Events
With the 2017 PGA season well underway, we thought we’d share how some of the leading PGA sponsors are using Sponsor Locker’s event...
NASCAR Sponsors Using New Technology Tools to Manage Show Cars
NASCAR and other motor sports sponsors are using new technology tools from Playoff Technologies to manage their show car reservations....
How the Highlights Effect is Changing the Value of Sports Sponsorships
In a recent article in the London Telegraph, Sam Dean wrote a prescient article about the impact on sports sponsorships of the recent declin
How Leading Sponsors Are Using Technology to Manage Guests at 2017 NASCAR Events
At Playoff Tech, we make cloud-based tools that help sponsors and agencies enhance the value of their sports sponsorships. With the...
Increasing Activation-to-Spend Ratio Will Drive More Focus on Sponsorship Event Management
The latest IEG/ESP Properties Sponsorship Decision-Makers Survey reports that survey respondents are spending $2.20 on activating...
Six Ways Properties Can Demonstrate Value to Their Sponsors
Stand Out from the Competition. In a world of growing concerns about declining attendance and viewership and increasing alternatives for...
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