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Sports Marketing Resources

Articles and commentary that add perspective to the sports sponsorship conversation

Brands: How to Score with Sports Sponsorships - Three Steps to Create a Winning Sponsorship

September 29, 2015

Three key steps to create a winning sports sponsorship: .Target audience alignment, brand image alignment and strategic activation. Sponsor Locker enables brands to create custom multi-factor analytics fields to measure and weight these and other factors important to their business. 

Is sports sponsorship worth it?

June 02, 2014

How much value is generated from sponsoring the World Cup? Or its superstars, such as Lionel Messi or Cristiano Ronaldo? Here are five metrics that are crucial to finding out.

By Jeff Jacobs, Pallav Jain, and Kushan Surana of McKinsey

 

Measuring the value of sponsorships

March 24, 2015

The high impact but oft-forgotten area of brand research by Paul Hartley

Five key trends that are driving the business of sports

April 28, 2014

Some of the sports world’s top business leaders shared their insights at Stanford GSB’s inaugural Sports Innovation Conference. By Loren Mooney, with additional reporting by Natile White.

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