How the Highlights Effect is Changing the Value of Sports Sponsorships
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In a recent article in the London Telegraph, Sam Dean wrote a prescient article about the impact on sports sponsorships of the recent declin
How Leading Sponsors Are Using Technology to Manage Guests at 2017 NASCAR Events
At Playoff Tech, we make cloud-based tools that help sponsors and agencies enhance the value of their sports sponsorships. With the...
Increasing Activation-to-Spend Ratio Will Drive More Focus on Sponsorship Event Management
The latest IEG/ESP Properties Sponsorship Decision-Makers Survey reports that survey respondents are spending $2.20 on activating...
Six Ways Properties Can Demonstrate Value to Their Sponsors
Stand Out from the Competition. In a world of growing concerns about declining attendance and viewership and increasing alternatives for...
Seven Ways to Create Exceptional Guest Experiences for your Sports Sponsorship Events
Make it easy for your guests to request tickets to the events you sponsor. Provide a custom website where requests can be made by...
There is a much easier way to manage and assess your sports sponsorships
Are you aware of all of the assets, events and tickets you have the rights to within all of your sports sponsorship contracts? Have all...
New Sporting Event Check-In Management App Making Life Easy for Sponsors, Agencies and Properties
Playoff Technologies announces the release of its new Sponsor Locker Event Check-In App for iPad The iOS solution for iPad enables...
Companies using Sponsor Locker to manage, execute and measure world-class event experiences
Top companies are using Sponsor Locker to deliver world-class event experiences and measure the results at such major events as the Super...
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