Seven Ways to Create Exceptional Guest Experiences for your Sports Sponsorship Events
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Make it easy for your guests to request tickets to the events you sponsor. Provide a custom website where requests can be made by...
SaaS versus Spreadsheets: Disruption Changing Sports Sponsorship Management
Corporate investment in sports sponsorships has grown substantially over the past decade. Despite this increase in sports sponsorship...
Sports Sponsorship Valuation and Value
With the increased interest in the valuation of sports sponsorships, it’s time to ask whether valuation or value is the right measure to...
Should You Opt-Out of Your Sports Sponsorship Agreement?
You invested millions of dollars in a four year sports sponsorship agreement. You included the right to opt-out of the deal after two...
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