Sports properties are turning to the cloud to add greater value to their sponsors
With the dollars companies are paying for sports sponsorships, properties are realizing the need to illustrate every bit of value they provide, as they provide it, throughout the life of a season.
End-of-year recaps remain important. However, the days of waiting until end-of-year to highlight activation, showcase value and suggest new ideas to existing sponsors is over. Companies and associated sports marketing agencies are measuring success week-in and week-out throughout the year, constantly looking to assess, pivot and maximize the value of their sponsorship investment.
Here are some ways sports properties are looking to add value to sponsors:
Capture and communicate activation, real-time, of games and hosted events throughout the year
Communicate and illustrate ALL value-ads provided to sponsors as they occur
Communicate and illustrate new and incremental sponsorship opportunities to existing sponsors as they become available
Provide real-time agendas to sponsors' mobile devices before and during game day events
Provide real-time updates and notifications to sponsors' mobile devices during game day events
Allow sponsors to easily view announcements, tasks, ticket allocations, seating charts, parking maps and creative specs
Share post-event attendee reports of events presented by sponsors
Sports Properties are leveraging Playoff Technologies' cloud-based asset and event management solution, Sponsor Locker, to illustrate the value their sponsors are receiving throughout the life of the season.
