How the Highlights Effect is Changing the Value of Sports Sponsorships
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In a recent article in the London Telegraph, Sam Dean wrote a prescient article about the impact on sports sponsorships of the recent declin
Six Ways Properties Can Demonstrate Value to Their Sponsors
Stand Out from the Competition. In a world of growing concerns about declining attendance and viewership and increasing alternatives for...
Six Trends in Sports Sponsorship Management
Shared cloud-based data. Cloud-based integrated management systems are finally replacing spreadsheets, emails and one-off apps. Advanced...
SaaS versus Spreadsheets: Disruption Changing Sports Sponsorship Management
Corporate investment in sports sponsorships has grown substantially over the past decade. Despite this increase in sports sponsorship...
New Sporting Event Check-In Management App Making Life Easy for Sponsors, Agencies and Properties
Playoff Technologies announces the release of its new Sponsor Locker Event Check-In App for iPad The iOS solution for iPad enables...
Sports properties are turning to the cloud to add greater value to their sponsors
With the dollars companies are paying for sports sponsorships, properties are realizing the need to illustrate every bit of value they...
Hold the Hands of Your Event Attendees Throughout the LIFE of the Event
At the end of the day, the more you're able to hold the hand of your event attendees before, during and after an event, the more likely...
Sports Sponsorship Management – Aggregate Everything into One Place
Today’s technology enables sports sponsors, agencies and properties to manage multiple facets of their sponsorship portfolios. The...
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