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Sports properties are turning to the cloud to add greater value to their sponsors
With the dollars companies are paying for sports sponsorships, properties are realizing the need to illustrate every bit of value they...


Companies using Sponsor Locker to manage, execute and measure world-class event experiences
Top companies are using Sponsor Locker to deliver world-class event experiences and measure the results at such major events as the Super...


Companies using Sponsor Locker's integrated cloud database to track, measure and optimize sports
Companies are realizing that the best way to manage their sports sponsorship portfolio is to aggregate everything into a single database...


Hold the Hands of Your Event Attendees Throughout the LIFE of the Event
At the end of the day, the more you're able to hold the hand of your event attendees before, during and after an event, the more likely...


Sports Sponsorship Management – Aggregate Everything into One Place
Today’s technology enables sports sponsors, agencies and properties to manage multiple facets of their sponsorship portfolios. The...


Sports Sponsor Management - You Can't Manage What You Can't See
Companies spend millions of dollars on sports sponsorships. Although these sponsors work hard to optimize the terms of their deals, they...


Are Sports Properties Providing Sponsors the Service They Deserve?
Companies want to feel like they are being serviced 24-7 by the sports properties they sponsor. This is a tall order for properties to...


A Day in the Life of Sports Sponsorship Management
Sports sponsors and sports marketing agencies are tasked with managing millions of dollars of contracted assets and events on a daily...


The Need for Multi-Factor Sports Sponsorship Analytics
More and more pressure is being applied by higher-ups within major organizations to validate sports sponsorship spend. Marketing teams...


Should Sponsors and Sports Marketing Agencies Need to Wait for End-of-Year Recaps?
If a corporation invests dollars in sports sponsorships, why should they wait until the end of the season to receive a recap informing...
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