Increasing Activation-to-Spend Ratio Will Drive More Focus on Sponsorship Event Management
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The latest IEG/ESP Properties Sponsorship Decision-Makers Survey reports that survey respondents are spending $2.20 on activating...
Six Ways Properties Can Demonstrate Value to Their Sponsors
Stand Out from the Competition. In a world of growing concerns about declining attendance and viewership and increasing alternatives for...
Six Trends in Sports Sponsorship Management
Shared cloud-based data. Cloud-based integrated management systems are finally replacing spreadsheets, emails and one-off apps. Advanced...
There is a much easier way to manage and assess your sports sponsorships
Are you aware of all of the assets, events and tickets you have the rights to within all of your sports sponsorship contracts? Have all...
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