How the Highlights Effect is Changing the Value of Sports Sponsorships
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In a recent article in the London Telegraph, Sam Dean wrote a prescient article about the impact on sports sponsorships of the recent declin
Increasing Activation-to-Spend Ratio Will Drive More Focus on Sponsorship Event Management
The latest IEG/ESP Properties Sponsorship Decision-Makers Survey reports that survey respondents are spending $2.20 on activating...
Six Trends in Sports Sponsorship Management
Shared cloud-based data. Cloud-based integrated management systems are finally replacing spreadsheets, emails and one-off apps. Advanced...
Should You Opt-Out of Your Sports Sponsorship Agreement?
You invested millions of dollars in a four year sports sponsorship agreement. You included the right to opt-out of the deal after two...
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