Six Trends in Sports Sponsorship Management
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Shared cloud-based data. Cloud-based integrated management systems are finally replacing spreadsheets, emails and one-off apps. Advanced...
Sports Sponsorship Valuation and Value
With the increased interest in the valuation of sports sponsorships, it’s time to ask whether valuation or value is the right measure to...
Should You Opt-Out of Your Sports Sponsorship Agreement?
You invested millions of dollars in a four year sports sponsorship agreement. You included the right to opt-out of the deal after two...
There is a much easier way to manage and assess your sports sponsorships
Are you aware of all of the assets, events and tickets you have the rights to within all of your sports sponsorship contracts? Have all...
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