Event Experiences Leverage Value for Sports Sponsors
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Sports sponsorship guests who attend races and sporting events tell their friends about their experiences on social media, making it importa
Great Race, Fantastic Sponsor Guest Experience at the 2017 Daytona 500
Lots written lately about the decline in NASCAR’s popularity and the related impact on everything from attendance to TV revenues to...
Increasing Activation-to-Spend Ratio Will Drive More Focus on Sponsorship Event Management
The latest IEG/ESP Properties Sponsorship Decision-Makers Survey reports that survey respondents are spending $2.20 on activating...
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