Increasing Activation-to-Spend Ratio Will Drive More Focus on Sponsorship Event Management
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The latest IEG/ESP Properties Sponsorship Decision-Makers Survey reports that survey respondents are spending $2.20 on activating...
Hold the Hands of Your Event Attendees Throughout the LIFE of the Event
At the end of the day, the more you're able to hold the hand of your event attendees before, during and after an event, the more likely...
Sports Sponsorship Management – Aggregate Everything into One Place
Today’s technology enables sports sponsors, agencies and properties to manage multiple facets of their sponsorship portfolios. The...
Sports Sponsor Management - You Can't Manage What You Can't See
Companies spend millions of dollars on sports sponsorships. Although these sponsors work hard to optimize the terms of their deals, they...
Are Sports Properties Providing Sponsors the Service They Deserve?
Companies want to feel like they are being serviced 24-7 by the sports properties they sponsor. This is a tall order for properties to...
A Day in the Life of Sports Sponsorship Management
Sports sponsors and sports marketing agencies are tasked with managing millions of dollars of contracted assets and events on a daily...
Should Sponsors and Sports Marketing Agencies Need to Wait for End-of-Year Recaps?
If a corporation invests dollars in sports sponsorships, why should they wait until the end of the season to receive a recap informing...
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