How the Highlights Effect is Changing the Value of Sports Sponsorships
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In a recent article in the London Telegraph, Sam Dean wrote a prescient article about the impact on sports sponsorships of the recent declin
Six Trends in Sports Sponsorship Management
Shared cloud-based data. Cloud-based integrated management systems are finally replacing spreadsheets, emails and one-off apps. Advanced...
SaaS versus Spreadsheets: Disruption Changing Sports Sponsorship Management
Corporate investment in sports sponsorships has grown substantially over the past decade. Despite this increase in sports sponsorship...
New Sporting Event Check-In Management App Making Life Easy for Sponsors, Agencies and Properties
Playoff Technologies announces the release of its new Sponsor Locker Event Check-In App for iPad The iOS solution for iPad enables...
Hold the Hands of Your Event Attendees Throughout the LIFE of the Event
At the end of the day, the more you're able to hold the hand of your event attendees before, during and after an event, the more likely...
Sports Sponsorship Management – Aggregate Everything into One Place
Today’s technology enables sports sponsors, agencies and properties to manage multiple facets of their sponsorship portfolios. The...
Are Sports Properties Providing Sponsors the Service They Deserve?
Companies want to feel like they are being serviced 24-7 by the sports properties they sponsor. This is a tall order for properties to...
A Day in the Life of Sports Sponsorship Management
Sports sponsors and sports marketing agencies are tasked with managing millions of dollars of contracted assets and events on a daily...
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