Event Experiences Leverage Value for Sports Sponsors
top of page
Featured Posts
Sports sponsorship guests who attend races and sporting events tell their friends about their experiences on social media, making it importa
Great Race, Fantastic Sponsor Guest Experience at the 2017 Daytona 500
Lots written lately about the decline in NASCAR’s popularity and the related impact on everything from attendance to TV revenues to...
Sponsors Using New Guest Management Tools at 2017 PGA Golf Events
With the 2017 PGA season well underway, we thought we’d share how some of the leading PGA sponsors are using Sponsor Locker’s event...
NASCAR Sponsors Using New Technology Tools to Manage Show Cars
NASCAR and other motor sports sponsors are using new technology tools from Playoff Technologies to manage their show car reservations....
How the Highlights Effect is Changing the Value of Sports Sponsorships
In a recent article in the London Telegraph, Sam Dean wrote a prescient article about the impact on sports sponsorships of the recent declin
Six Trends in Sports Sponsorship Management
Shared cloud-based data. Cloud-based integrated management systems are finally replacing spreadsheets, emails and one-off apps. Advanced...
SaaS versus Spreadsheets: Disruption Changing Sports Sponsorship Management
Corporate investment in sports sponsorships has grown substantially over the past decade. Despite this increase in sports sponsorship...
Sports Sponsorship Valuation and Value
With the increased interest in the valuation of sports sponsorships, it’s time to ask whether valuation or value is the right measure to...
Follow Us
Recent Posts
Archive
bottom of page