Challenge:

 

One of America’s leading property holding companies has a strong portfolio of sponsors across each of their highly-regarded professional sports properties. Driven by their commitment to delivering world-class experiences to their sponsors, this holding company was looking for a technology solution that would enable their sponsors to view the real-time fulfillment status of the sponsor’s assets, events and tickets and see the value that the sponsor is receiving from each property, not just at recap time but throughout the season.

 

Solution:

 

Sponsor Locker’s cloud-based platform provides the company with the ability to enter, track, update and share information regarding each sponsor’s contracts, assets, events and tickets, all in one place, for each company property. With Sponsor Locker’s unique portal-based design, each of the properties can invite its sponsors into the system to view assets, value adds, photos, creative specifications, activation status, event details and other information that the property wants to share with the sponsor during the year.

 

Results:

 

Sponsor Locker gives this iconic holding company a cloud-based solution that provides its sponsors with access to a real-time picture of the value they are receiving throughout the season in return for their partnership.  It also helps the company track and manage asset activation and fulfillment and manage events in a single integrated database that includes multi-factor analytics. 

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Learn more about Sponsor Locker

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